Our Locations: Swan St Eye Centre - 03 9428 0402
Dingley Eye Centre - 03 9551 4244

Book Now

Our Locations:
Swan St Eye Centre - 03 9428 0402
Dingley Eye Centre - 03 9551 4244

Swan St Eye Centre Dingley Eye Centre

Book Now

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A completely personalised optical solution for your needs via Optical Fingerprint®

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Curated selection of luxury, classic and eclectic frames

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Evidence based myopia management for children

Lifetime Care Policy
2 year Frame Guarantee
3 month Lens Replacement Promise
70 Years in Business

Our Services

Buy Contact Lenses

Easily order your contact lenses

Our Locations

Shop 4 161-165 Swan St.
Richmond VIC 3121 03 9428 0402 swanst@insightfuleyecare.com.au Book Now
116 Centre Dandenong Rd,
Dingley Village Vic 317 03 9551 4244 dingley@insightfuleyecare.com.au Book Now

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Heading for a sunny winter break? Give your eyes t

Heading for a sunny winter break?
Give your eyes the UV protection they need (and deserve!) with some snazzy new #Oroton sunnies!

Do you have Private Health benefits to use? Did you know that between now and June 30 we have $50 off frames?* Pop in and talk to one of our lovely dispensers and they can help you choose the perfect frame to combat you winter blues. 🕶✨
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#InsightfulEyecare #DingleyEyeCentre #SwanStreetEyeCentre #IndependentOptometrist #MelbourneEyecare #MelbourneOptician #DigitalEyestrain #DingleyVillage #Richmond #OrthoK #MyopiaManagement #MyopiaControl #Optometrist #EyeDoctor #EyeCare #EyewearFashion #ContactLenses #EyeDrops #BlueLightGlasses #HealthFund #Zeiss #Lenses #Eyes #PrivateHealthInsurance #SupportLocal #SupportSmallBusiness #OrotonEyewear #SunshadesEyewear #AustralianFashionBrands

*Excluding Maui Jim and Spencer Wilson

Contact lens tip! Don't try to stretch out the lif

Contact lens tip! Don't try to stretch out the life of your lenses, it is super important to stick to a schedule!
Why is this? Contact lens overwear can cause sore and red eyes, decrease oxygen flow to the cornea which can lead to neovascularization and ulcers! No thank you!
By sticking to a schedule, cleaning your lenses regularly and having weekly breaks from your lenses, you can ensure that your eye health will be in tip top shape!
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#InsightfulEyecare #DingleyEyeCentre #SwanStreetEyeCentre #IndependentOptometrist #MelbourneEyecare #MelbourneOptician #DigitalEyestrain #DingleyVillage #Richmond #OrthoK #MyopiaManagement #MyopiaControl #Optometrist #EyeDoctor #EyeCare #EyewearFashion #ContactLenses #EyeDrops #BlueLightGlasses #HealthFund #Zeiss #Lenses #Eyes #PrivateHealthInsurance #SupportLocal #SupportSmallBusiness #ContactLensCare #eyehealth

Have you heard about our new Smart Life lenses? We

Have you heard about our new Smart Life lenses? We live in a fast-paced world and now as we come to terms with this new way of interacting and connecting to people, we are using our computers, mobiles and digital devices more than ever before. This places an unprecendented load on our eye muscles and unfortunately is leading toeye strain in many.

Here is where the new ZEISS SmartLife Lenses can help. This updated technology allows crisp vision that stays sharp all day long with wide fields of view across all distances, no matter your age!

If you work in front of a computer all day or have been experiencing more eye strain / headaches of late, our specially made SmartLife DIGITAL LENS are a must-have to combat this. Eye strain is reduced thanks to a specially optimised near zone –
allowing fast, comfortable focusing without your eye muscles having to work so hard.

Come in and have a chat to one of our lovely dispensers to find out more about the SmartLife range and how they can benefit you!
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#InsightfulEyecare #DingleyEyeCentre #SwanStreetEyeCentre #IndependentOptometrist #MelbourneEyecare #MelbourneOptician #DigitalEyestrain #DingleyVillage #Richmond #OrthoK #MyopiaManagement #MyopiaControl #Optometrist #EyeDoctor #EyeCare #EyewearFashion #ContactLenses #EyeDrops #BlueLightGlasses #HealthFund #Zeiss #Lenses #Eyes #PrivateHealthInsurance #SupportLocal #SupportSmallBusiness #ZeissSmartLife #EOFYS #EndOfFinancialYear

OUR FIRST EVER SALE IS NOW ON ‼️ Now the ques

OUR FIRST EVER SALE IS NOW ON ‼️

Now the question on your lips is Which Brands are on Sale???
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Our Answer: Almost ALL brands are on sale!!!!!! We have Gucci, Jimmy Choo, Porsche Design, David Beckham, Nike... the list goes on!

Above are a sample of brands on sale or check out our website for the full list (link in our bio)
#sale #rebrand #glasses #sunglasses #eofy #eofysale #eyes #healthfundrebates

WE ARE HAVING OUR FIRST EVER SALE!!! 🙌🙌🙌

WE ARE HAVING OUR FIRST EVER SALE!!! 🙌🙌🙌

To celebrate our rebrand, we are having our first ever sale:
🔸 Up to 75% off Sale Items ‼️
🔸 $50 off full priced Frames and Sunglasses* ‼️

That's over a thousand frames on sale! Don't miss out... and find something that's just for you! Hurry... Sale running in Dingley Eye Centre and Swan St Eye Centre...
MUST END JUNE 30!
#rebrand #sale #eofy #eofysale #supportsmallbusiness #shoplocal #glasses #sunglasses

*excludes Maui Jim, Spencer Wilson and Oggi ranges

WE'VE REBRANDED!! 🤩🤩🙌🙌🙌 Both pract

WE'VE REBRANDED!! 🤩🤩🙌🙌🙌

Both practices, Dingley Eye Centre and our sister practice in Richmond, Swan St Eye Centre (previously Swan Street Optometrist) will now be branded under the same family group:

Insightful Eye Care™

It is the same great team in both practices and the same high level of service that you know and trust... so we thought, this just makes no sense to be badged differently! We are all one big family! Hence the new look 😎😎

Like many, 2020 gave us time to reflect, reassess and reprioritise what we wanted to do. As corny as it sounds, we are still totally passionate about eyes - eye health, eye fashion and all the advancements that our industry has to offer. There are so many exciting things that are available in our industry at the moment, such as breathable contact lenses, vision correction at night for clear vision during the day (i know right?) and steam therapy to treat dry eyes (it is a thing!) to name a few. And of course, let us not forget the RETAIL THERAPY that glasses and sunglasses bring to our lives... fashion and function, what more could we ask for right??!

Anyhooo we digress. We got busy during those quiet months. We:

✅ Rebranded practices under the same family group, while retaining its names
✅ Built a new website for a one stop info site: insightfuleyecare.com.au
✅ Refurbished the practices: check out our after photos!
✅ Refreshed our range - all stock are latest collections on display

So that's us in a nutshell. We wanted to reaffirm our commitment to you that we are here for you and your family when it comes to your eye care 🧡🧡
#thankyouforyoursupport #supportsmallbusiness #shoplocal #eyecareprofessionals #eyes

Our Brands

Shop 4 161-165 Swan St.
Richmond VIC 3121 03 9428 0402 swanst@insightfuleyecare.com.au
116 Centre Dandenong Rd,
Dingley Village Vic 317 03 9551 4244 dingley@insightfuleyecare.com.au